Co-op: Small store ads four times more effective than larger campaigns

Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets.
The convenience retailer found that shopper frequency and the unique formats of its smaller stores circa 2,000sq ft meant that consumers had twice the visibility of advertising, triple the attention and quadruple brand recall compared to larger stores (14,000sq ft+).
The retailer partnered with Lumen Research to monitor how shoppers navigated either a small or large Co-op store