Co-op pulls Easter eggs TV ad to support charities instead

// The Co-op pulls Easter egg TV advertising campaign, worth £2.5m
// It is redirecting the funds and airtime to a new charity TV ad paying tribute to shop floor staff on the frontline
// The new ad is in partnership with food bank charity FareShareThe Co-op has pulled its Easter TV advertising campaign and has donated the airtime to help fight hunger during the current crisis.
The original plan was to advertise its chocolate eggs, but £2.5 million worth of advertising will now promo