Co-op names popular content creator “first-ever” Wine Ambassador

Co-op has named online content creator Liam D’Arcy (known online as The Wine Wally) as its first official Wine Ambassador.
The collaboration aims to inspire shoppers by giving them more confidence to explore “new and exciting wines” over the summer.
As part of the partnership, The Wine Wally will offer Co-op shoppers top tips and recommendations tailored to key summer moments through point of sale and store radio content as well via website content and social channels.
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