Co-op launches retail media tool targeted at convenience shoppers

Co-op has launched a new retail media tool enabling brands to target sets of convenience shoppers across digital channels at scale and speed.
The retailer said Co-op Compass is a managed service activating audiences via social and digital display channels, and additional advertising routes are planned to launch throughout 2025, with a further roll out of a self-service option.
The retailer said the new tool offers advertisers an effective way “to manage offsite digital advertising thr