Co-op extends price guarantee in funeral battle with Dignity

UK’s two biggest funeral providers in fierce competition for ‘at need’ and pre-paid plansA price war between the UK’s two biggest funeral providers has intensified, with the Co-op extending a guarantee to beat competitor’s quotes.Two weeks after Dignity slashed the cost of some of its offerings, the Co-op responded on Monday by announcing that its guarantee to beat competitor’s prices would be extended to include funeral plans and probate fees. Continue readin