Clothing rental services – a viable option for UK consumers?

With Brits disposing an estimated £140 million worth of clothing every year, it’s no surprise that clothing rental services are paving the way for a more sustainable approach to fashion and fashion waste.
According to GlobalData, the UK rental market value is expected to reach £2.3 billion by 2029, a stark increase compared to the estimated £400 million in 2019.
In Sweden, H&M is trialling a clothing rental service for members of its customer loyalty scheme, while in