Closing the loyalty gap: how quick-commerce is also earning points

As supermarkets battle to keep shoppers loyal beyond the big shop, their points schemes are expanding into the world of quick-commerce and onto delivery platforms.
Last week, it was announced that Uber Eats customers can earn Nectar points when ordering groceries from Sainsbury’s, as the three businesses grew their rewards partnership.
Customers just need to link their Nectar card to their Uber Eats account before placing an order, after which points will be added automatically on eligible