Christmas shopping begins in August data reveals

// New data suggests UK shoppers begin Christmas search as early as August
// Wowcher saw a year-on-year increase of 194% in the search term ‘Christmas gifts’ in AugustNew data has revealed that UK consumers are beginning their Christmas shopping as early as August.
The data was released by e-commerce platform Wowcher which reviewed its 2019 search data and found a year-on-year increase of 194 per cent in the search term “Christmas gifts” during the month of August a