28-10-2020 13:22 via retailgazette.co.uk

Christmas shoppers are starting early amid pandemic

// John Lewis research says more than 60% plan to buy presents before Dec and only 2% say they’d wait until Xmas Eve
// Of those planning ahead, 47% said spreading the cost was a factor, and more than half plan to spend less on gifts
// The research suggests the Covid-19 pandemic has signalled an end to the last-minute rushNew research has shown that Christmas shoppers are planning to buy gifts by the end of November, signalling a possible end to the last-minute rush amid the Covid-19 pand
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