Cheese, gift sets and matching pyjamas: Asda data highlights festive spending

Asda has shared a snapshot of customer shopping behaviour this festive season, revealing strong demand across food, gifting, clothing and pet categories as shoppers prepare for Christmas and New Year celebrations.
Search data from Asda.com shows significant year-on-year increases in seasonal products, with searches for Christmas cheese up 339%, said the retailer.
Gift-led grocery and personal care items are also performing strongly, including a 922% increase in searches for Lynx gift sets and a