CEO Beauty at THG on turning discovery into growth

Lookfantastic and Cult Beauty have become pillars of THG’s recent success. Francesca Elliott, CEO of beauty retail, explains why leaning into social commerce, AI and sharpened brand identities is a winning formula in an overcrowded beauty market…
Beauty retail has rarely moved faster. Product discovery, once dominated by department store counters, in-store advisors and editorial pages, is now happening across a host of social platforms, live shopping streams and now AI-powered searc