CELSIUS named Official Energy Drink partner of ATHX Games

Functional energy drink brand CELSIUS has been named as the Official Energy Drink partner of the ATHX Games, a hybrid fitness competition.
According to CELSIUS, the partnership brings together two brands who are both “rooted in fitness, community and united by a shared belief in the power of everyday achievers”.
ATHX Birmingham was held on 22-23 August and was the start of the pairs collaboration. The partnership brings Celsius’ brand platform, ‘LIVE.FIT.GO’, to lif