Cath Kidston: What went wrong?

A BRIEF TIMELINE
1987: Antique curtain dealer Cath Kidston opened a small curtain shop in London, titled McKinny Kidston.
1993: Cath Kidston opened her eponymous brand in London’s Notting Hill, selling hand-embroidered tea towels and brightly-coloured furniture. She invested a third of her £15,000 start-up budget on creating her first floral print to produce cushion covers, cotton bags and a flowery ironing board cover.
1995: Cath Kidston launched its first catalogue, made by hand us