Cath Kidston unveils digital-focused transformation plan

// Cath Kidston announces brand transformation plans, with core focus on digital acceleration & global growth
// Follows restructuring in April, and Cath Kidston says ecommerce now accounts for 85% of its business
// It wants to improve digital presence & international partnerships to deliver profitability over the next 3 years
// Cath Kidston also announced two new senior management hires as part of the turnaroundCath Kidston has announced a transformation plan with a core focus on digi