Carwow’s Dr Menton on its recommendation engine power to ‘showcase what shoppers want’

Carwow has deployed an algorithm-powered recommendation engine to provide real value through relevance and discovery, according to Dr Gareth Menton, head of product- retail media at the online marketplace.
Built by data scientists, the engine looks at what hundreds of users have “built and priced” over the previous year and recommends cars that “naturally cluster together” in buyers’ minds.
Drawing on “behaviour rather than editorial opinion”, Mento