Can retailers still capitalise on Halloween amid Covid-19?

It’s no secret that Halloween isn’t the biggest sales generator for retailers compared with likes of Christmas or even Mothers Day, but the occasion is still a significant event on the retail calendar.
But as consumer habits change as a result of the Covid-19 pandemic, and with restrictions in place that prevent parties or trick-or-treating, there are questions as to how retailers should make the most of Halloween this year. The most recent data from Statista found that the UK