Can retailers do Christmas virtually this year?

As Christmas nears, retailers still have to prepare despite the ongoing and varying levels of restrictions across the country due to the coronavirus pandemic.
While non-essential stores remain closed this month in England and parts of Scotland prepare to enter another lockdown from Friday, more retailers are turning to virtual experiences to keep shoppers engaged over the crucial festive trading season.
For example, in September John Lewis launched a virtual Christmas shop for the first time, l