Can Asos cost-cut its way back to growth?

Asos half-year losses may have widened to £290.9m in its first half, however chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see it return to profitability in the second half of the year.
The fashion retailer is in the midst of a £300m cost-saving and profit optimisation programme – which the ex-Inditex exec terms ‘the Driving Change’ agenda – as it looks to overhaul its business model, which has so far seen job cuts,