Burberry posts smaller-than-expected sales drop as US growth drives recovery

Burberry has posted a smaller than expected 7% decline in third-quarter retail revenue, as it continues its strategic transformation to drive long-term growth.
Despite the challenges in key markets, the luxury retailer saw a 4% increase in sales across the Americas, helping offset declines in the Asia Pacific and EMEIA regions, where sales fell by 9% and 2%, respectively.
The brand’s core categories, particularly outerwear and scarves, continued to perform well globally, a key focus of its