Burberry posts festive sales boost as refreshed brand strategy delivers

Burberry saw sales rise over the Christmas quarter, as it said customers responded to its refreshed brand strategy and renewed focus on core product categories.
In a third-quarter trading update covering the 13 weeks ending 27 December 2025, the luxury fashion house reported retail revenue of £665m, up 1% year on year.
Comparable store sales rose 3%, marking the second consecutive quarter of flat or positive growth across all regions.
The company said it achieved strong engagement with its