Bugaboo and Stella McCartney unveil global stroller collaboration

Bugaboo has partnered with Stella McCartney on a new special-edition collection of luxury parenting products, set to launch globally in September 2026.
The partnership brings together Bugaboo’s engineering and product design expertise with Stella McCartney’s fashion-led approach to responsible luxury. It will form the first stage of a multi-year collaboration focused on conscious design, self-expression and innovation.
The launch marks Bugaboo’s first major brand collaboration