Brits prefer “caring” approach from retailers, new research finds

// UK consumers want brands to show “caring” tone of voice in their messaging post-Covid
// 1000 UK users were surveyed in June and 7% were found to be currently satisfied with businessesNew research by social media platform Twitter has found that Brits are expecting brands to have a more “caring” tone of voice in their messaging post-pandemic.
At least 1000 UK users were surveyed in June and only seven per cent were found to be satisfied with businesses continuing with t