British Heart Foundation names new chief commercial officer

The British Heart Foundation (BHF) has appointed Allison Swaine-Hughes as its new chief commercial officer.
Swaine-Hughes is set to lead the charity’s retail and commercial operations into “a new era of significant transformation within the charity retail sector and the re-use market”, according to BHF.
The exec has served as BHF’s retail director since 2018 and is set to take responsibility for the organisation’s 680 shops, e-commerce platforms, and wider commercia