Boots reveals key beauty trends set to shape 2025

Boots has unveiled its fifth annual Beauty Trends Report, spotlighting six key trends expected to dominate the beauty industry in 2025.
The report, fuelled by insights from over 16.9 million Boots Advantage Card members, identifies the increasing influence of digital-first beauty brands, the rise of wellness-driven beauty, and a shift towards both luxury and affordable beauty products.
Among the key findings, digitally native beauty brands continue to rise in prominence, with demand for internat