Boohoo enhances personalisation with new AI-powered search & merchandising

Boohoo Group has expanded its use of search and merchandising tools provided by cloud-based e-commerce experience platform Bloomreach.
As an existing user of Bloomreach’s omnichannel marketing automation with integrated customer data platform features, the fashion group is now expanding its partnership by implementing AI-powered search and merchandising across multiple brands including PrettyLittleThing, Boohoo, BoohooMAN, and Karen Millen.
Since adopting the tools across its 13 portf