Boohoo confirms Debenhams rebrand despite Frasers opposition

Boohoo has confirmed that it will go ahead with its rebranding to Debenhams group, despite a special resolution to approve the move not achieving the required support from shareholders.
At its general meeting, 62% of shareholders voted in favour of the name change, missing the minimum 75% required for approval of special resolutions, while 38% voted against the move.
Boohoo group’s largest shareholder Frasers group voted against the resolution, according to the fast fashion retailer.
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