Boohoo boss says retailer is ‘fighting back’ as Debenhams turnaround makes gains
Boohoo boss Dan Finley has admitted the fashion group has “not been at its best” but insisted it is fighting back as its Debenhams-led turnaround begins to gain traction.
Speaking to The Times, the Debenhams Group chief executive said there was still a “big chunk” of UK shoppers who needed to be reminded that the former department store was still trading, after Boohoo bought the brand out of administration in 2021 and relaunched it as an online-only business.
Finley, who
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