Boden debuts first US store as American demand grows

Boden has opened its first-ever US store as the British fashion brand steps up its international retail plans.
The 2,000 sq ft site at Avalon in Alpharetta, Georgia, marks a major milestone in the company’s long-term growth strategy in the States.
The store carries monthly edits of womenswear, with the launch assortment centred on partywear, knitwear, tailoring and statement outerwear.
The British fashion retailer said the space has been designed to showcase the brand’s colourful Bri