Black Friday 2023 teaches us to focus on value, not deals

The all-important retail golden quarter has undoubtedly seen a rocky few years.
The impact of the pandemic has been followed by economic uncertainty and high inflation, leading to tightened budgets.
However, with no lockdowns to contend with and inflation beginning to come down, the hope is among retailers that increasing consumer confidence can lead to a bumper Christmas and fruitful 2024.
While things are looking up for the sector, there’s no doubt that traditional shopping habits are ch