Black Friday 2020 could see 22% drop in sales after discount “mega peak” sparked by Amazon Prime Day

Black Friday 2020 could see sales drop by nearly a quarter as Amazon Prime Day creates a 10-week discount “mega peak”.
Amazon’s long delayed Prime Day, due to take place next week, will spark one of the longest and most competitive periods of discounting British retail has ever seen, according to a new report from Wunderman Thompson Commerce.
This discounting “mega peak” will extend through Black Friday, which could see spending fall by 22 per cent compared to last