Bite Back: Junk food chains getting around advert rules by using social media

According to youth health charity Bite Back, Britain’s largest fast food chains have been using social media to advertise junk food to young people.
The charity highlights that social media is outside the reach of the advertising rules, which stipulate companies can no longer buy ads online or on TV before 9pm for less healthy food and drink.
Bite Back analysed three months worth of Instagram and TikTok posts from the top 10 food chains popular with young people including KFC, Domino&rsquo