Big Interview: Helen Normoyle, Marketing Director, Boots

Helen Normoyle may be a self-confessed “people watcher”, but when your job is marketing director for health and beauty giant Boots, it can be a huge advantage.
Responsible for using consumer data to personalise a “spectacular shopping experience” for the customer, Normoyle regularly heads to Boots stores to meet customers and spend time in stores. She does this for a simple reason.
“Understanding customers starts from the shop floor,” she told Retail Gazette,