Big Interview: Giorgio D’Aprile, Senior Marketing Director EMEA, Timberland

“It’s been quite an interesting last four years.”
In the time since joining Timberland as its EMEA senior marketing director in April 2016, Giorgio D’Aprile has since experienced a shift in digital retailing. This has particularly been the case in last eight months or so, thanks to the Covid-19 pandemic.
Under his leadership, Timberland has launched more intense strategies for its ecommerce and bricks-and-mortar stores as it aims to gain more engagement with shoppers. Th