Big Interview: David Butler, CEO, Crew Clothing

“We’re not a yachting brand by any stretch of imagination but you can tell Crew Clothing was created by somebody who was pretty keen on it.”
Crew Clothing chief executive David Butler may have cracked a joke when explaining the fashion retailer’s history, but he’s not far from the truth.  After all, the 83-stores strong chain is known for its nautical-inspired fashion, and a big chunk of its sales derive from coastal towns across the UK.
Since he took the helm