Big Interview: Aaron Sanandres, CEO, Untuckit

When Untuckit was born in 2011, it did more than help customers “find the perfect shirt” – it also helped escalate the growing fashion trend of the untucked shirt.
Eight years later, the retailer has finally crossed the pond, launching two 1600sq ft stores in London: one in Covent Garden and another in Westfield London shopping centre.
“Our incentive to launch Untuckit was to help shoppers who had trouble finding a shirt that looked good untucked,” chief executive A