Beyoncé takes full control of SirDavis whisky as LVMH sells stake

Beyoncé has taken full control of her SirDavis whisky brand after luxury giant LVMH sold its stake in the business.
The French luxury conglomerate confirmed it had offloaded its holding in the drinks brand to the singer, although financial details of the transaction were not disclosed.
Beyoncé and LVMH launched SirDavis as a joint venture in 2024, marking the latest celebrity tie-up for the luxury group as it looked to tap into the growing crossover between entertainment, fashion a