Barbour pulls in record sales despite falling profits
Barbour achieved record sales last year as collaborations with high-end fashion brands bolstered its popularity among younger shoppers.
The luxury retailer partnered with the likes of Gucci and Ganni in an effort to revamp the brand.
The business also collaborated with fashion label Chloe and model Alexa Chung as its sales soared by nearly 20% to £343m during the year to April 2023.
However, Barbour’s profits dropped by around £6m after price rises failed to offset inflationary
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