10-09-2020 13:27 via retailgazette.co.uk

B&Q launches “Build a Life” campaign

// B&Q launches new brand campaign rooted in the sentiment that “you don’t buy a life. you build one”
// The campaign, created with Uncommon Creative Studio, will be rolled out this monthB&Q has launched a new brand “Build a Life” campaign which aims to celebrate the belief that anyone can change their home to make life better.
The new strategy represents a reinvigorated marketing direction for B&Q and is the first in a series of campaigns, created by Un
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