B&M hires Asda finance boss as turnaround push stays on course

B&M has appointed Asda executive Atheeq Akbar as its next chief financial officer as the discount retailer continues work to strengthen its UK business.
Akbar will join B&M in February 2027, replacing interim finance boss Pete Waterhouse.
He is currently vice president of commercial finance at Asda and has previously held senior roles at Morrisons, Tesco and Etihad Airways.
B&M chief executive Tjeerd Jegen said Akbar’s UK retail experience would support the company as it presse