B&M boss admits pricing and range mistakes as discount sector slows

B&M chief executive Tjeerd Jegen has admitted the discount retailer’s recent struggles were partly self-inflicted, as pressure mounts across the wider value retail sector.
Speaking to The Times, Jegen said B&M had failed to get key parts of its proposition right, with weak pricing, underwhelming promotions and an overly complicated product range.
“Our pricing wasn’t great, promotions weren’t sharp enough and our range was too overwhelming for customers,” he