Back to the future: Will the return of Rollback and Asda alumni revive its fortunes?

Asda has begun 2025 in the way that no retailer wants to – reporting its worst Christmas since 2015, as well as a series of redundancies across the business.
The grocery giant saw sales slump 5.8% during the 12 weeks to 29 December, according to Kantar.
It also axed roles for 13 regional managers following the results, as part of a shake-up designed to cut headcount and improve performance.
These latest redundancies come shortly after the grocer made a host of job cuts in its head office i