29-08-2018 19:41 via theguardian.com

Aston Martin races to become player as global luxury brand

Now pay attention, the 1%: the car company known for James Bond is building luxury flats and submarinesThe Aston Martin showroom in the heart of London’s Mayfair district features a car, of course. But it is surrounded by an array of other products the company is selling as it positions itself as a luxury brand, not just a sportscar maker.There are Aston Martin branded cashmere stolls (£230), luggage, a picnic hamper (£1,950), briefcases and washbags (£149). The Dover Str
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