ASOS’s Melissa Lim breaks down new AI Stylist app experience

Last month online retailer ASOS launched its ASOS Stylist App in ChatGPT, which allows users in the UK and US to discover products directly on the agentic platform before completing purchases on the retailers website.
As part of the app experience, customers can browse products and receive styling advise and recommendations.
Head of Digital Product at ASOS Melissa Lim explains that the retailer decided to implement an AI stylist feature on ChatGPT because it had found that consumers were in