Asos to open first-ever London pop-up store ahead of Black Friday

Asos is set to make its physical pop-up store debut this month in London, allowing customers to experience its “fashion first-hand” as well as a collaboration with Snapchat promising “to take immersive shopping to the next level”.
The four-storey pop-up at 11 Rathbone Place in London, will run from November 23-26, coinciding with Black Friday, and will offer an immersive space for consumers to try on and buy, both physically and digitally, a curated edit of its autum