Asos raises profit outlook amid strong margin gains

Asos has raised its profit outlook for the first half of the year, forecasting a “significant” improvement in profitability despite ongoing challenges related to volume deleverage.
The online fashion giant attributed the positive shift to strong gross margin growth, driven by lower markdown activity, an increased full-price mix, and continued cost discipline.
Ahead of its first-half results next month, Asos confirmed that revenue growth is expected to align with consensus, while adju