Asos migrates marketplace sellers to main site for streamlined shopping

Asos has confirmed that the migration of vintage and independent boutique sellers from its marketplace platform to its main site will be complete by April 2025.
The online fashion giant said the move will benefit customers “by offering one central destination for style that showcases all that Asos offer”.
The sellers moving across will benefit from increased traffic from those visiting the asos.com, as well as enhanced site functionality like ‘Buy the Look’, which enables