ASOS: ‘Knowing what to buy is easier than knowing how to wear it’

UK consumers find “getting dressed difficult”, according to new ASOS research.
The study, which surveyed nearly 2000 UK adults, highlighted that there is a growing gap between finding fashion and feeling confident in what to wear.
The digital retailer points out that consumers have access to “endless” inspiration when it comes to fashion but many are are looking for advice on how to turn that inspiration into outfits or personal style.
It highlighted that 67 per cent of c