Asos CEO unfazed by US tariff challenges: ‘We’re prepared for whatever comes’

Asos has said it is well placed to navigate upcoming changes to US trade tariffs, with CEO José Antonio Ramos Calamonte stating: “We’re prepared for whatever that might come.”
Calamonte noted that less than 5% of the retailer’s US sales come from Chinese-origin products, reducing the risk of potential disruptions as the US moves to tighten de minimis trade rules.
At the start of the year, the business implemented a hybrid shipping model that includes fulfilment fro