ASH urges retailers to prepare for Smokefree Generation Law

The CEO of Action on smoking and health (ASH) Hazel Cheeseman has written an open letter to retailers across the UK ahead of the smokefree generation age-of-sale law taking effect on 1 January 2027.
The letter sets out what the change will mean for businesses, communities and public health, and urges the sector to treat the policy as “a manageable transition with long-term benefits for business and public health”.
Under the measure, it will be illegal to sell tobacco to those born on