Asda under fire for backtracking on British poultry pledge

Asda has come under criticism after dropping its commitment to sourcing 100% British chicken across all fresh poultry lines, citing “current supply challenges” in the poultry market.
The UK’s third-largest supermarket previously pledged—alongside other major retailers—to stock only British chicken in its fresh range. However, it has now confirmed that its Just Essentials line will be sourced from both EU and UK farms.
An Asda spokesperson told Farming UK the mo